Articles from Kilev lab
From Brand Core to Naming: Why Meaning Comes First
By Dmitry Kilev, CEO Naming is one of the most underestimated — and most misunderstood — stages in brand building. Many founders treat it as a creative exercise. Something intuitive. Something catchy. Something you can “just come up with”.
What Is Brand Core — And Why Every Business Idea Should Start Here
By Dmitry Kilev, CEO In the early stages of any business, founders usually focus on speed. Launch faster. Test faster. Sell faster. And that makes sense. What often gets ignored at this stage is not branding as visuals — but branding as clarity. Not logos, colors, or websites — but the inner logic of the business itself. This is exactly where Brand Core comes in.
Free AI Naming Tools: Why Most Startup Names Fail — and How to Do It Right
Searching for a business name is one of the first steps for any startup. If you type “free AI naming” or “AI business name generator” into a search engine, you’ll find hundreds of tools promising instant results. Most of them offer the same thing: enter a keyword, choose an industry, get a list of names. At first glance, this seems efficient. In reality, it often leads to the same problem.
How AI Branding Platforms Help Startups Launch Faster and Smarter
Launching a startup has never been easier — and never been more confusing. Founders today have access to dozens of tools: AI naming generators, AI logo generators, website builders, and social media templates. Everything is fast, affordable, and automated. Yet many early-stage brands still struggle with the same problem: a lack of clarity. This is where AI branding platforms come in.